What Made You Decide Digital Marketing As A Career Option?

The only way is around the fact that nearly all enterprises, sooner or later should incorporate in their marketing efforts using digital media. With the need for digital marketing vendors outpacing availability, there are plenty of opportunities for people looking to join the industry. 

You can also search online to get the best digital marketing training online. 

3 Modern Rules of Effective Digital Marketing - Journey Point

Image Source: Google

Find out details about this exciting and diverse field. What exactly is digital marketing? Digital marketing, in a way, isn't that different from traditional marketing. You have a product that must be sold and you're seeking ways to connect with customers to increase brand recognition and, in the end, "close" the sale.

Digital marketing can be a broader term, encompassing more roles and competencies than marketing. It is the flexibility of the industry that makes it fascinating. These are the most common areas that a professional in digital marketing will likely encounter during their career or training: 

Digital Marketing Basics

SEO (Search Engine Optimization)

SMM (Social Media Marketing)

Search Engine Marketing (Search Engine Marketing)

Email Marketing


YouTube is a great platform for video marketing.

Google Analytics

Mobile Marketing

Affiliate Marketing

Content Marketing


It's recommended to think about pursuing training in at least two or three specific areas unless of course you're an administrator and in that case, you'll probably need to be aware of the basics of all of them. 

There is a significant consideration when it comes to digital marketing as compared with traditional advertising. Ninety-three percent of online activities start with a search engine. SEO is a powerful marketing strategy. 

It is also important to seek out a thorough and reliable training program in order to get marketing certification.