A local realtor was featured on the cover of our local newspaper's magazine. It was a long story that featured a photo of the woman at the top of the newspaper's front page. The caption teased the story and called her a book author. I was interested to learn more about her book, so I went online and checked it out.
It turned out that the realtor had written the book and she had purchased the license for the subject (how do you sell your house in a difficult environment). She then tailored the book to the specific area she represented. Did that really matter? But it didn't matter! It was treated as if it was any other book published by a major New York City publishing house.
If you asked her readers if they knew her, I would be willing to bet that they didn't. They wanted information about how to sell their house, not who published it. Self-published books were a step above the pamphlets that could be printed on a Xerox machine. What is the secret to this huge change? Let's get some insights into book self publishing via https://selfpublishingmadeeasynow.com/.
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The amazing changes in printing technology have made it possible for self-published books to be produced with a level of quality that can rival that of books done by traditional publishers. In the past, the look and feel of a self-published book was the telltale sign that it wasn't a "normal" book. The design (of both text and cover) was often poor and the paper was sometimes badly cut.
These days print on demand companies can offer similar, if not the same, technology used by traditional publishers and they can do it without requiring print runs of thousands of copies that often ended up unsold in authors' garages and basements. And many of the designers used by traditional publishers also freelance their services out to self-publishers. Again, the same quality and talent are available that was once only accessible to the big companies.